solutions that help them to activate fan interest and remain relevant to them. In this new reality, sports organizations across the globe are investing heavily in fan engagement, i.e. The number of entertainment options has exploded thanks to digital production means and, in the age of streaming, they are always available. Like most businesses that compete in today’s attention economy, the sports industry needs to be highly adaptive to changing habits of their audience.
Gen Z & Millenial sports fans require professional sports organizations to develop new engagement strategies I. In case that the terms tokenization and blockchain confuse you, I recommend that you first read my article on tokenization in professional sports in which I introduce the subject. The resulting playbook guides you through the process of analyzing and evaluating the various moves you can choose from, thanks to the advent of tokenization. To answer this question, I compiled the different strategic options that the various actors in the sports business - clubs, athletes, leagues - have at their disposal. How can the sports business leverage the newly emerging, socio-economic technology called tokenization in order to achieve various strategic goals? The main question this publication sets out to answer is: I tried to keep technical lingo at a minimum so that people from all traits can follow. Some of the plays in here would traditionally be regarded as marketing, some as IT, and others as finance projects. Tokenization is an interdisciplinary domain. It was especially important to me to make sure it is accessible to all professionals in the sports industry, regardless of their background. With this Tokenization Playbook for the Sports Industry, I hope to condense our learnings into a compact, useful resource. Early this year, I started to focus on tokenization in professional sports (and launched Liquiditeam with a few great people).
Whether you are running or working for a sports club, managing or representing (or are yourself) a professional athlete, or working for a professional league, this guide is for you.ĭuring the last few years, I mainly worked in the blockchain space.
Are you working in the sports industry and curious about tokenization and blockchain? Then you made it to the right place.
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